Optimization
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      Campaign Optimization Checklist

      Want more traffic? Check out our campaign optimization checklist below

      Looking to increase the amount of conversions you're seeing from Go Overseas? For over 10 years, we've helped organizations around the world tap into our vibrant community of travelers. Here's a list of tried and tested steps to help make the most of your campaign with us:

      1. Source fresh reviews! Reviews will always be the best step you can take to improve your visibility across the website. Here are some tips on asking for reviews. 
        • More information on Reviews & What They Can do for You
        • GO Algorithm fact: It takes 3 reviews to become indexed through Go Overseas on Google (indexation can increase visitors to your site by up to 70%).
        • GO Algorithm fact: If a program has been reviewed in the last 90 days it receives a 10% boost.
      2. Audit your program listing content to ensure include:
        • Cover photo
        • Full carousel of photos (at least 5 images)
        • A video on your profile and each program listing
        • Make sure your tags are accurate
      3. Submit Staff Interviews and source Alumni Interviews to improve your exposure
        • This feature is only available to Partner Plans—if you'd like to unlock this feature, please visit our partnerships page.
      4. Tag your Priority Listing(s) for a 5% boost in algorithm rating score.
        • Each Partner Plan has a select number of program(s) you may tag as priority—to unlock this feature visit our partnerships page.
      5. Ensure that all the information in your About & Highlights section is correct and up to date
        • GO Algorithm fact: If a program has not been updated in 365 days a decay function starts to eat at its score.
        • GO Algorithm fact: Programs with up-to-date Application and Program Dates values receive a 10% boost.
      6. Consider consolidating your listings if you have various programs in the same location. Read more here to find out if sublistings are right for you.

      Last but not least, it's vital to accurately track the traffic we're sending you. Asking participants to self-report is notoriously misleading. We recommend setting up Google Analytics. It's a fabulously powerful tool and best of all -- it's free!