--- title: Go Overseas Guide to GA4 Tracking description: A guide to help our partners better understand the changes from Universal Analytics to Google Analytics 4. --- [Skip to content](https://knowledgebase.gooverseas.com/go-overseas-guide-to-ga4#main-content) English Show submenu for translations ![GO-Logo Medium-3.png\]](https://knowledgebase.gooverseas.com/hs-fs/hubfs/GO-Logo%20Medium-3.png?height=40&name=GO-Logo%20Medium-3.png) - [Create profile](https://www.gooverseas.com/user/registration/provider) - [Login](https://www.gooverseas.com/user/login) Open main navigation Close main navigation - [Create profile](https://www.gooverseas.com/user/registration/provider) - [Login](https://www.gooverseas.com/user/login) - English Show submenu for translations - [Sign In](https://www.gooverseas.com/user/login?destination=dashboard) [Sign In](https://www.gooverseas.com/user/login?destination=dashboard) Hi, how can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledgebase.gooverseas.com/?hsLang=en) 2. [Campaign & Analytics](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en) 3. [Analytics](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#analytics) # Go Overseas Guide to GA4 Tracking ## A guide to help our partners better understand how to view their Go Overseas Traffic in Google Analytics 4. **Step 1: Make sure your UTMs are applied** - Every link on your Go Overseas listing (Visit Site, Apply Now, profile) needs UTM parameters. Without them, GA4 can't credit Go Overseas for the traffic. - Use this format: - `utm_source=gooverseas` - `utm_medium=referral` - `utm_campaign=your-program-name` - `utm_content=visit-site` (or `apply-now`, `profile`) - Not sure how to set them up? Follow our step-by-step guide: [Link Tracking and UTMs](https://knowledgebase.gooverseas.com/link-tracking-and-utms?hsLang=en) **Step 2: Watch the GA4 tutorial video** ### **What is GA4?** - Google Analytics 4 is Google's free tool for tracking how visitors reach your site and what they do once they're there. - With UTMs and key events set up, it shows you how many Go Overseas visitors went on to inquire, apply or enroll. **Step 3: Set up your conversion tracking** 1. **Create key events for each funnel step.** Pick the actions that matter most: - Inquiry form submitted - Application submitted - Deposit or payment completed Tip: the easiest way to track these is through a thank-you page that has its own URL. - Go to **Admin \> Events \> Create event** to set one up. - Then go to **Admin \> Key events** and mark it as a key event. 2. **Extend your attribution window.** Students often research for months before applying. - Go to **Admin \> Attribution settings**. - Set both lookback windows to the longest option available. 3. **Extend data retention.** Go to **Admin \> Data retention** and set it to 14 months. 4. **Capture the source in your CRM.** Add "Go Overseas" as an option in your "How did you hear about us?" field. This catches students who come back later on a different device. **Step 4: Check that it's working** - Go to **Reports \> Acquisition \> Traffic acquisition**. - Filter by session source = `gooverseas`. - Add the **Key events** column. This shows your Go Overseas traffic and the conversions it drove. **You're all set** With UTMs and key events in place, you can now: - See exactly how many students Go Overseas sends to your site - Track how those students move from visit to inquiry to application to enrollment - Know which programs and listings are driving the most results This also lets us have better conversations with you about how your campaigns are performing on Go Overseas. With real numbers to look at, we can work together to spot what's working, fix what isn't, and make sure you're getting the most out of your campaigns. Questions or want a second set of eyes on your setup? Contact your Client Success Specialist. ### Resources and References - [Link Tracking and UTMs](https://knowledgebase.gooverseas.com/link-tracking-and-utms?hsLang=en) - [Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/) - [\[GA4\] Create or modify key events](https://support.google.com/analytics/answer/12844695?hl=en) - [\[GA4\] Select attribution settings](https://support.google.com/analytics/answer/10597962?hl=en) - [\[GA4\] Set up cross-domain measurement](https://support.google.com/analytics/answer/10071811?hl=en)   - [Content & Promotion](https://knowledgebase.gooverseas.com/content-promotion?hsLang=en#main-content) - [Reviews, Interviews, and User Inquiries](https://knowledgebase.gooverseas.com/content-promotion?hsLang=en#reviews-interviews-and-user-inquiries) - [Program Listings](https://knowledgebase.gooverseas.com/content-promotion?hsLang=en#program-listings) - [Job Boards](https://knowledgebase.gooverseas.com/content-promotion?hsLang=en#job-boards) - [Special Features](https://knowledgebase.gooverseas.com/content-promotion?hsLang=en#special-features) - [Campaign & Analytics](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#main-content) - [Dashboard Admin](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#dashboard-admin) - [Optimization](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#optimization) - [Analytics](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#analytics) - [Billing](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#billing) Go Overseas Copyright © 2026, Go Overseas