--- title: "Case Study: How Involvement Volunteers International (IVI) Expanded Its U.S. Reach with Go Overseas" description: "See how Involvement Volunteers International (IVI) made the U.S. its #1 market on Go Overseas, backed by 200+ verified reviews and 9x more AI visibility." --- [Skip to content](https://knowledgebase.gooverseas.com/case-study-involvement-volunteers-international#main-content) English Show submenu for translations ![GO-Logo Medium-3.png\]](https://knowledgebase.gooverseas.com/hs-fs/hubfs/GO-Logo%20Medium-3.png?height=40&name=GO-Logo%20Medium-3.png) - [Create profile](https://www.gooverseas.com/user/registration/provider) - [Login](https://www.gooverseas.com/user/login) Open main navigation Close main navigation - [Create profile](https://www.gooverseas.com/user/registration/provider) - [Login](https://www.gooverseas.com/user/login) - English Show submenu for translations - [Sign In](https://www.gooverseas.com/user/login?destination=dashboard) [Sign In](https://www.gooverseas.com/user/login?destination=dashboard) Hi, how can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledgebase.gooverseas.com/?hsLang=en) 2. [Campaign & Analytics](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en) 3. [Optimization](https://knowledgebase.gooverseas.com/campaign-analytics?hsLang=en#optimization) # Case Study: How Involvement Volunteers International (IVI) Expanded Its U.S. Reach with Go Overseas ## How an Australian volunteer organization grew its visibility with U.S. travelers, strengthened its review presence, and built a long-term partnership with Go Overseas. ### **About IVI** As IVI continued growing internationally, reaching more travelers in the United States became an important focus. Goals included: - Building greater awareness among U.S. travelers - Reaching more people actively researching volunteer opportunities - Strengthening trust through authentic participant reviews - Showcasing more of IVI's programs to a global audience ### **Growing IVI's Reach with Go Overseas** IVI joined Go Overseas in 2018 after connecting with the team and seeing promising ![Lauren from IVI with student](https://knowledgebase.gooverseas.com/hs-fs/hubfs/undefined-1.jpeg?width=179&height=238&name=undefined-1.jpeg)engagement from travelers using the platform to research volunteer programs. The partnership grew from there. IVI launched its **first campaign in 2019** and has continued working with Go Overseas each year, expanding its presence as its programs and audience have grown. *"It has been so great to raise awareness of our Australian organisation to the US market. Traffic is positive."* — Lauren Lacey, International Program Manager, IVI That continued presence has helped IVI connect with travelers well beyond its home market. ### **The Results** Over the past years, IVI's presence on Go Overseas delivered on its top priority: reaching the U.S. market. **#1 market: United States**The **U.S. was IVI's largest source of conversion actions on Go Overseas** over the past year, ahead of every other country, including Australia. **50+ countries reached** IVI connected with travelers across more than 50 countries, led by the United States, Australia, United Kingdom, and Canada. **200+ verified reviews** IVI has built a 4.87/5 rating from more than 200 verified reviews, giving prospective volunteers a deep base of participant experiences to explore. ![](https://knowledgebase.gooverseas.com/hs-fs/hubfs/undefined-2.jpeg?width=307&height=231&name=undefined-2.jpeg)**2025 Community Choice Award** IVI also received a Go Overseas Community Choice Award, adding another independent trust signal for travelers comparing their options. For providers in a research-heavy category like volunteer travel, that combination of **visibility, reviews, and third-party recognition** is critical to help travelers move from discovery to decision with greater confidence. *"The reviews and recognition are great for credibility."* — Lauren Lacey, International Program Manager, IVI ### **Reviews Supporting AI Visibility** Traveler research habits are changing. Increasingly, people are turning to AI assistants alongside traditional search when exploring where and how to travel. To understand what that could mean for IVI, Go Overseas ran a visibility test in September 2026 across **five AI assistants and nine common traveler questions** from a U.S. location. > ### IVI appeared 9x more often when AI read an IVI page on Go Overseas. In this snapshot, IVI was recommended **9 times more often** when an AI assistant accessed one of [IVI's Go Overseas pages](https://www.gooverseas.com/organization/involvement-volunteers-international-ivi-reviews) than when it accessed another page on the platform. The test also showed the value of review depth: - AI assistants referenced IVI's **ratings and participant feedback** when describing its programs. - IVI's **Fiji and Bali listings**, which have particularly strong review coverage, performed well for their destination searches. - Go Overseas appeared as a source or result in **36 of the 45 searches tested**. This was a point-in-time test, and AI results will continue to change. But it highlights an emerging opportunity for providers: **detailed listings and authentic reviews can help both travelers and AI tools better understand your programs.** ### **What Has Helped IVI Build Its Presence** IVI's results come from several elements working together: - **A strong base of verified reviews** from past participants - **A broad portfolio of programs** across destinations and project types - ![](https://knowledgebase.gooverseas.com/hs-fs/hubfs/undefined-4.jpeg?width=180&height=211&name=undefined-4.jpeg)**A consistent presence** built over several years - **An ongoing partnership** focused on adapting as traveler discovery changes The relationship between the teams has mattered too. *"It was great to meet with Alyssa when I was in the US last year. A relatable, responsive, and lovely team to work with."* — Lauren Lacey, International Program Manager, IVI ### **Looking Ahead** IVI came to Go Overseas wanting to build greater visibility in the United States. Today, the U.S. is its largest source of conversion activity on the platform, while its listings and reviews help the organization reach travelers around the world. Its experience also shows how the value of a strong provider presence can evolve over time. Reviews that help travelers compare programs can now contribute to visibility across newer discovery channels, including AI search. For other providers, the takeaway is simple: **consistent visibility, authentic reviews, and a long-term approach to building trust can compound over time.** - **Growth Journey:** Scaled from Partner Plus → Platinum Pro → Platinum Premium as results increased. - **Lead Generation:** Go Overseas ranks in Interac’s top five global recruitment channels. - **Brand Credibility:** Reviews and awards build trust with both teachers and partners. - **Scalable Growth:** Upgrading campaigns keeps Interac aligned with its hiring goals. ### **Grow Your Programs with Go Overseas** Interested in strengthening your visibility and reaching more travelers? 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