Case Study: How Interac Japan Scaled English Teacher Recruitment With Go Overseas
How Japan’s largest ALT provider increased applicant volume, strengthened brand credibility, and expanded hiring capacity through Go Overseas.
About Interac Japan & Their Recruitment Goals
Interac Japan is the country’s largest private employer of Assistant Language Teachers (ALTs), placing more than 3,300 foreign educators in public schools nationwide. With key applicant markets across the U.S., U.K., Canada, Europe, Australia, and New Zealand, Interac is focused on expanding its reach and continuing to attract high-quality teachers from abroad.
To support ongoing growth, Interac sought a recruitment channel that could:
- Strengthen visibility in core international markets
- Highlight their strong reputation through authentic teacher reviews
- Consistently attract engaged, mission-aligned candidates
- Enhance credibility with domestic school boards
- Scale alongside their long-term hiring plans
The Solution: Partnering With Go Overseas
Interac partnered with Go Overseas in 2013 through a referral from another Partner listing on Go Overseas. Over the past decade, the partnership has expanded as measurable results continued to grow.
Timeline of Growth
- 2013: Joined Go Overseas
- 2015: Upgraded to Partner Plus to increase visibility
- 2019–2024: Continued scaling into higher tiers as demand increased
- 2025: Reached the 4,000-click cap on their Platinum Pro plan five months before renewal, the strongest performance to date
- 2026 (Projected): Considering upgrades to support increased hiring
“Go Overseas is very strong in North America, our #1 market. Compared to other channels, they are very effective and require minimal input from our marketing team.” - Brian M, Interac Japan
The Results
Since 2019, Go Overseas has driven 1,769 applicants to Interac, including:
- 42% from the U.S.
- 10% from the U.K.
- 3% from Canada
- 3% from Oceania
- 42% from the rest of the world
Why This Matters
- These are Interac’s most important markets
- Applicant volume has been consistent year after year
- Go Overseas now ranks as one of Interac’s top five global referral sources
“Referral traffic from Go Overseas has been a dependable source of quality teachers. Growth has been steady, and we’re expanding our contract to increase the share Go Overseas drives in our funnel.” - Brian M, Interac Japan

Why Interac Performs Well on Go Overseas
Interac follows a consistent, high-signal strategy:
- Collect reviews year-round from teachers
- Display awards prominently across recruitment assets
- Do annual content and ranking updates using the Optimization Checklist
- Reinvest in visibility as hiring targets grow
This creates a flywheel:
More reviews → Higher ranking → More applicants → More hires → More reviews
Interac has built a strong review presence on Go Overseas, earning:
- 2023 Community Choice Award (Teach Abroad – Japan)
- 2024 Community Choice Award (Teach Abroad – Japan)
These awards have become a major credibility asset.
“The Community Choice Awards are a great tool to build our brand and help us to build trust with our clients and partners. They provide external validation and are now part of our company’s official history.” - Brian M. at Interac Japan
Key Takeaways for Providers
- Growth Journey: Scaled from Partner Plus → Platinum Pro → Platinum Premium as results increased.
- Lead Generation: Go Overseas ranks in Interac’s top five global recruitment channels.
- Brand Credibility: Reviews and awards build trust with both teachers and partners.
- Scalable Growth: Upgrading campaigns keeps Interac aligned with its hiring goals.
Ready to Grow Like Interac Japan?
Drive high-intent traffic, increase visibility, and strengthen your brand through Go Overseas.
